10 Logo Design Tips for a Creative Logo
1. Simplicity
If you're looking to capture the attention of potential customers and remind current ones of your reach, a busy or cluttered logo isn't going to do your business any favors. A complex logo can be difficult to reproduce and more importantly, difficult to remember. The logo does not have to be artistic, it can be simple, and give out the message perfectly. So keep it simple.
2. Purpose
It is not always necessary to design a logo about what a company represents or does. For example Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.
3. Memorable
Choosing a design that's bold enough to be both memorable and instantly recognizable is one key to success. Following closely on this principle of simplicity is that of memorability. An effective logo design should be memorable, which is achieved by keeping it simple yet appropriate.
4. Versatile
A good logo needs to be versatile in the sense it should look good across a variety of media and applications. For this reason, logos should be designed in vector format, to ensure that they scale to any size. One way to create a versatile logo is to begin designing in black and white. This allows you to focus on the concept and shape, rather than color, which is subjective in nature.
5. Mood
Keep in mind the mood of the logo. Choose an appropriate font and a color scheme for intended audience. For instance a child-like font and color scheme would be appropriate for a logo for a children's toy store and not so much for a hospital.
6. Visual double entendre
Visual double entendre is an overly fancy way to say that it has two pictures wrapped into one through clever interpretation of a concept or idea. This technique comes off as clever and memorable. Often customers love the little mind game and appreciate the design because of it.
7. Be unique not a part of crowd
Be creative and use a design that you actually thought of instead of ripping of what everyone else is doing. Try and think out-of-the-box bring mundane objects into the mold of uniqueness.
8. Custom Typography
When it comes to logo design, your typeface should be unique. A custom hand-drawn typeface is a better option than most gorgeous fonts anyway. On the subject of being unique, custom lettering gives your logo a unique feel.
9. Consider Proportion & Symmetry
When designing a logo proportion and symmetry should be taken into consideration. The circles are simply used as a guide to create a well balanced logo with consistent curves and arcs.
10. Think About Negative Space
Negative space is, quite simply, the space that surrounds an object in an image. More and more these days, the creative world is seeing an emergence of artists creating positive spaces and shapes that, in turn, cleverly carve out shapes in negative space intentionally.
